Throughout his racing career, three personal traits defined Gervais Rioux: leadership, an unflagging determination in his every effort as well as an undying passion for his sport. These qualities have remained undiminished in his current role as cycle designer and company CEO.

In buying a Montreal bike shop at the close of his racing career, Gervais chose to put his vision of cycling to work in serving his customers. Thanks to this vision, the shop became an eastern Canadian authority in matters of road cycling and bike fit. More than 2000 bike fitting sessions took place in the store between 1990 and 1999. Alongside these developments, the house brand bike, the Argon 18, began attracting increasing attention everywhere in Canada, for its impeccable handling, quality fabrication and refined, detailed finish.